Privacy statement

Last updated: 13 November 2026

Who we are

AssetTrove is a trade name of a Dutch sole proprietorship (eenmanszaak). We are responsible for the personal data described here. You can reach us at rory@assettrove.eu.

What we collect and why

When you join the waitlist, we collect your name, work email address, company name, the number of devices you manage, and the topics you select. We use these to:

• let you know when AssetTrove is available and send you occasional updates about the launch;
• offer you founding-customer pricing;
• understand what organisations on the waitlist need, so we build the right product.

We do this based on your consent, which you give by ticking the box on the form. You can withdraw it at any time by replying "unsubscribe" to any email or by writing to us.

When you email us, we receive your email address and whatever you write. We use this only to reply to you and to handle your request. We do this based on our legitimate interest in answering the people who contact us.

Visiting this website

This website does not use cookies, analytics or advertising trackers, and it loads no fonts or scripts from other companies. Our hosting provider, Cloudflare, processes technical information such as your IP address to deliver the website and protect it against attacks. This is necessary to run the website securely.

Who we share your data with

We never sell your data or share it for marketing. We use these service providers to run the website and handle email:

• Cloudflare: website hosting, security and email forwarding.
• Our email provider: to receive and answer your emails.

Some of these providers may process data outside the European Economic Area. When they do, they use safeguards recognised under the GDPR, such as the European Commission's standard contractual clauses or the EU-US Data Privacy Framework.

How long we keep it

We keep waitlist details until you unsubscribe or ask us to delete them, and in any case no longer than two years after our last contact with you. We keep emails for as long as we need them to handle your question.

Your rights

Under the GDPR you have the right to:

• see the personal data we hold about you;
• have it corrected or deleted;
• object to or restrict how we use it;
• receive a copy to take elsewhere;
• withdraw your consent at any time.

Email rory@assettrove.eu and we'll respond within one month. If you're unhappy with how we handle your data, you can also complain to the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.

Changes

If we change how we handle personal data, for example when AssetTrove launches, we'll update this page and the date at the top.